| Connectivity | Performance | Wow Factor | Back to the drawing board | Legacy |
| Win-win | Sticky-ness | Monetize | Walk the Talk | Acquisition |
| Traction | Core Competency / Core Competencies | BUZZWORD BINGO (free square) | Guidance | Profit[ability] |
| Network[ing] | Leverage | Innovation / Innovated | Ownership | Knowledge Base |
| Dynamic | Strategize | Issues | Sustainable | That being said / Having said that |