| Discovery | Granular | Flexibility | Tasked | Guidance |
| Convergent | Real-Time | Ball Park | Go Public | Agnostic |
| Relevance | First to market | BUZZWORD BINGO (free square) | Game Plan | Touchpoints |
| Upside | Benchmark | Ecosystem | Segment | Back-end |
| Collaborate / Collaboration | Data Mining | Deploy | Reverse Engineer | Customer Facing |