| Ownership | Braindump | Band-aid | Raising the Bar | End to end |
| Discovery | ETA | User Friendly | Run it up the flagpole | Emerging markets |
| Laser-focused | Diversity | BUZZWORD BINGO (free square) | Reswizzle | Data Driven |
| Vision statement | Target Audience | No-Brainer | Landing Page[s] | Backward Compatible |
| On the back end | Streamline | Brain Storm / Mind Shower | Eyeballs | Transformative |