| Resource[s] | Project | Portfolio | Demographic | Value |
| Critical Path / Issue | Objectives | Drop the Ball | Run the Numbers | Scenario[s] |
| Out of the [Box | Loop] | Vision statement | BUZZWORD BINGO (free square) | Win-win | Go Live |
| Off-line | Non-Traditional Management | Market Leader | Touchpoints | Front Lines |
| Reactivation | Time to Market | Core Competency / Core Competencies | Offline | Relevance |