| Dynamic | Drop the Ball | Lead The Field / Occupy The Field | Challenge[s] | Targeted |
| Functionality | Niche[s] | New Economy | Customer Relationship Management (CRM) | Lean In |
| Phase | Promotion | BUZZWORD BINGO (free square) | Reconfigure | Expectations |
| Paradigm | Growth | Mission Critical | Circle Back | Burn rate |
| Band-aid | Cross Sell | Project | Streamline | Quick win |