| Innovation / Innovated | Google Juice | Landing Page[s] | Portfolio | Phase |
| Scenario[s] | Objectives | Revisit | Profit[ability] | Customer Service |
| Demographic | Bottom Line | MARKETING BINGO (free square) | E-commerce | Customer Oriented |
| Opportunity | Back-end | Facilitate | Control Group | Results / Result-Driven |
| Up-Sell | Eyeballs | Customer Relationship Management (CRM) | Conversion | Engage |
| Measurement | Collaborate | Target Audience | Brand[ing] | Flexibility |
| Partner | Opportunity | Best of Breed | Emergent | Acquisition |
| Customer Oriented | Ramp Up | MARKETING BINGO (free square) | Engage | Paradigm |
| Google Juice | Time to Market | Wow Factor | Leverage | Drink the Kool-Aid |
| Bottom Line | Scenario[s] | Pipeline | Patent | Back-end |