| Customer Driven | Interesting | Portfolio | Creatives | Objet (D'art) |
| Navigation | Forecasting | Conceptualization | Guest | Atypical |
| Aesthetic | Too Ethnic | DESIGN BINGO (free square) | Brand Strategy | Poetic |
| Trend Analysis | Assets | Pedestrian | Framework | Low End |
| Blue Sky | Design Initiative | High End | Impactful | Fresh |
| Fresh | Objet (D'art) | Forecasting | Interesting | High End |
| Creatives | Design Initiative | Aesthetic | Brand Strategy | Pedestrian |
| Low End | Blue Sky | DESIGN BINGO (free square) | Framework | Navigation |
| Assets | Atypical | Poetic | Customer Driven | Impactful |
| Trend Analysis | Conceptualization | Too Ethnic | Portfolio | Guest |