| Market Leader | Search Engine Optimization | Web 3.0 | Restructuring | Brand[ing] |
| Back-end | Cross Sell | Top Of The Game | Aggregate | Non-Traditional Management |
| Promotion | Goal[s] | BULLSHIT BINGO (free square) | Raising the Bar | Drill Down |
| Relevance | Ramp Up | Benefit analysis | Cost | Think Outside the Box |
| Technologies | Engage | Network[ing] | Multitask[ing] | Solution(s) |
| Leverage | Touchpoints | Synergy / Synergies | Quick win | Gap Analysis |
| Viral | Upside | Functionality | Customer Relationship Management (CRM) | Automated |
| Revenue | Demographic | BULLSHIT BINGO (free square) | Niche[s] | Agnostic |
| Control Group | Dashboard | Streamline | Wow Factor | Market Leader |
| First to market | Capacity | Drop the Ball | Moving/Going Forward | Targeted |