| Team Building | Aggregate | Win-win | Return on Investment (ROI) | Lead The Field / Occupy The Field |
| Goal[s] | Raising the Bar | Application Service Provider (ASP) | Empower[ment] | Run the Numbers |
| Traction | Technologies | BULLSHIT BINGO (free square) | Best of Breed | Negotiated |
| Band-aid | Focused | Virtual / Virtualization | Competitive | Soup to nuts 24/7 |
| Web 2.0 / 3.0 | Backward Compatible | Non-Traditional Management | Mindset | Wow Factor |
| E-commerce | Phase | Targeted | Back to the drawing board | Reswizzle |
| Action Item / Action It | Dashboard | Heavy lifting | Open Source | Sustainable / Sustainability |
| Paradigm | Fault Tolerant | BULLSHIT BINGO (free square) | Moving/Going Forward | Data Mining |
| Workflow | Prototype | Robust | Growth | Omnichannel / Cross Channel |
| Expectations | Compelling | Sustainable | Prioritized | Advantage |