| Benefit analysis | Braindump | On The Same Page | Deadlines | Viral |
| Portfolio | Scale | Sustainable | Virtualization | Promotion |
| Customer Centric | Partner | BULLSHIT BINGO (free square) | Reconfigure | Quick win |
| Intellectual Property | Facilitate | Win-win | Deploy | Strategic |
| Best Practice | Upside | Think Outside the Box | Integration | Followup |