| Cost | Challenge[s] | Braindump | Utilize | Capacity |
| Touchpoints | Vision statement | Target Audience | Traction | Quick win |
| Resource[s] | Technologies | BULLSHIT BINGO (free square) | Dynamic | Perspective |
| Reverse Engineer | New Economy | Heavy lifting | Cutting Edge | Google Juice |
| Benefit analysis | Drink the Kool-Aid | On The Same Page | Restructuring | Off the Shelf |
| Cascade Graph | Circle Back | On The Same Page | Objectives | Prioritized |
| Popup | 30,000 foot view | Wow Factor | Road map | Workshop |
| Success | Open Source | BULLSHIT BINGO (free square) | Acquisition | Reswizzle |
| Red Flag | Exposure | Niche[s] | Discovery | Center of Excellence |
| Tailwind[s] | Challenge[s] | Knowledge Base | Call to Action | Experiences |