| Knowledge Transfer | No-Brainer | Burn rate | Skill set(s) | Critical Path |
| Data Mining | Customer Relationship Management (CRM) | Upside | On Board | Offline |
| Multitask[ing] | Backward Compatible | BULLSHIT BINGO (free square) | Circle the wagons | Assets |
| Benefit analysis | Bottom Line | Personalization | Heads up | Acquisition |
| Innovation / Innovated | Utilize | Eyeballs | Reuse / Reusability | Quick win |
| Market Leader | First to market | Top down | Portal | Policy[ies] |
| Engage | Segment | Popup | Big Picture | Knowledge Transfer |
| Phase | Eyeballs | BULLSHIT BINGO (free square) | Fault Tolerant | Business Plan |
| Functionality | Exposure | Agnostic | Revenue | Solution(s) |
| Game Plan | Resource[s] | Dashboard | Customer Relationship Management (CRM) | Burn rate |