| Return on Investment (ROI) | Perspective | No-Brainer | Viral | Functionality |
| Hardball | On Board | Back-end | Virtual | Red Flag |
| Mindset | Go Live | BULLSHIT BINGO (free square) | Personalization | Deadlines |
| Bottom Line | Best of Breed | Time to Market | Aggregate | Reactivation |
| E-business | A-B Testing | Capacity | New Economy | Lead The Field / Occupy The Field |