| Media Kit | Copywriting | Impressions | Return on Investment (ROI) | Rate Card |
| Media Buy | Greeking | Branding | In-column | Advertorial |
| Soft Sell | Account Executive | ADVERTISING BINGO (free square) | Display | Splash Page |
| Forced Buy | Request for Proposal (RFP) | Campaign | Frequency | Production Request |
| Banner | Tagline | Creative Director | Click Through Rate | Creative Brief |