| Scenario[s] | Initial Assessment | Road map | Relevance | Discovery |
| Key Factor / Words | Communication | Cost | Followup | Etched in Stone |
| Goal oriented | Multitask[ing] | BUZZWORD BINGO (free square) | High-Level | On the back end |
| Deliverable[s] | Circle Back | Best Practice | Compelling | Hardball |
| Promotion | Statement of Work (SOW) | Synergy / Synergies | Front Lines | Seamless |
| Service Oriented | New Economy | Measurement | Braindump | Call to Action |
| Reactivation | Touchpoints | Heavy lifting | Portal | Ownership |
| Flexibility | Bottom Line | BUZZWORD BINGO (free square) | First to market | Up-Sell |
| Network[ing] | Revisit | Connectivity | Business Plan | Monoply |
| Knowledge Base | Best of Breed | Web 2.0 / 3.0 | One Stop Shop | B2B |