| Off the Shelf | Backward Compatible | Legacy | Granular | Market Window |
| E-commerce | Network[ing] | Opportunity | Quick win | Customer Centric |
| Fast Track | Workflow | BULLSHIT BINGO (free square) | Retention | Sustainable |
| Re-engagement | Braindump | One to one | Innovation / Innovated | Seamless |
| Growth | Facilitate | Process | Negotiated | Patent |
| Touchpoints | Center of Excellence | Negotiated | Scenario[s] | Milestone |
| Hardball | Engage | Challenge[s] | Benchmark | Out of the box |
| One to one | Seamless | BULLSHIT BINGO (free square) | Followup | E-commerce |
| Google Juice | Deliverable[s] | Retention | Eyeballs | Out Source |
| Sustainable | Bandwidth | Application Service Provider (ASP) | Cutting Edge | Run the Numbers |