| Workflow | Top Of The Game | 30,000 foot view | Total Quality [or] Quality Driven | Reactivation |
| Relevance | Client Focus[ed] | Call to Action | Grow | Policy[ies] |
| Big Picture | Guidance | BULLSHIT BINGO (free square) | Reinvent[ing] the wheel | User Friendly |
| Upside | Optimization | Perspective | Prioritized | Followup |
| Basically | Downsize | Sustainable / Sustainability | Back to the drawing board | Convergent |
| Followup | Buzz | Business Plan | Data Mining | Quick win |
| Heavy lifting | Restructuring | Target Audience | Downsize | Big Picture |
| Segment | Compelling | BULLSHIT BINGO (free square) | Focused | Revenue |
| Viral | E-tailers | Action Item / Action It | Popup | Backward Compatible |
| Integration | Advantage | Up-Sell | Patent | Brain Storm / Mind Shower |